January 10, 2013
Soletron was founded in September 2010 by former Merril Lynch bankers A.J. Steigman and Shane Robinson with the goal of becoming a social networking and e-commerce company. In March 2011 they launched their blog and their app debuted in October 2011.Their e-commerce platform was established in December 2011.
The Soletron platform is designed to facilitate the interaction between consumers and independent brands. Soletron is one of the first sites to successfully revolutionize the retail industry and bringing sneakerheads, street wear brands and hip hop fans together. Soletron identifies the dopest designers from all parts of the United States and abroad to create the largest candy shop of products in the sneakerhead industry. Now switching away from the e-commerce business model, Soletron focuses primarily on their lifestyle blog meant to keep their visitors up to date on sneakerhead trends. Readers can stay up to date on the latest in sneakers, fashion, music, movies, sports and technology anytime as Soletron updates their blog around the clock.
Soletron is known for launching the first ever sneakerhead comic book as part of their marketing efforts and have been deemed a source of authority for the community. This is a LIMITED EDITION – DOUBLE PACK comic book (1/5000) that tells the story of the birth of Soletron. If you are a real sneakehead it is a MUST to READ. The Soletron iPhone app was named the “Holy Grail for sneakerheads” by BroBible.com and they couldn’t be any more correct.
Santonio Holmes of the New York Jets and a self proclaimed sneakerhead himself, sits on the advisory board of Soletron along with Former CEO of Adobe Systems Bruce Chizen, om Austin (Founder of AND1), John Friedman (Founder of Easton Capital) and Bob Rice (Founder of Tangent Capital and Bloomberg Contributor).
Soletron caters mainly to sneakerheads and streetwear consumersthat are between the ages of 15-25. However, if you don’t fit the criteria there is something on Soletron for everyone.