Box Office Master May 4-6

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10 years ago, on this very weekend, Sony Pictures released Spiderman, which went on to earn a record breaking 114 million on it’s opening weekend.  Since then from X-men, to Iron Man to Thor (amongst others), studios have been using this weekend to kick off the Summer Box Office.  Recently it has been the 3rd weekend in July, where 2 Warner Brothers films, The Dark Knight and Harry Potter and the Deathly Hollows Part 2, where the opening weekend record was broken.  However,  The Avengers, at least on paper has the best chance at breaking the opening weekend record set last year by Harry Potter.  With little competition, and featuring an all-star cast of Superhero’s it is no doubt that Avengers is going to be huge.  The question though is only, How Huge?

 

The Avengers 2 e1336069859472 Box Office Master May 4 6

 

The Avengers team consists of Thor, Captain America, Iron Man and The Hulk, and film acts as a defacto sequel to all of those films.  The Highest Grossing Franchise of the bunch is Iron Man, where both Robert Downey Jr. pictures have grossed over 100 million dollars.  The other films have not faired as well, as opening weekends in the other franchises have ranged from about 50-75 million in their opening weekend.  Adding all of this together, Avengers is bound to break every record in the book.

There comes a point however where addition turns to multiplication.  Instead of a 1+1=2 factor, there could be a 1×1=1 factor.  Let me explain, If you added everyone who say Iron Man opening weekend and everyone who saw Thor opening weekend, that would total to over 170 million, and thus likely be enough to break Harry Potter’s record.

However, there is an overlap in these sets, and thus the same 70 dollars worth of people who were part of Thor’s opening weekend, also might have been part of Iron Man’s 100 million dollar opening weekend.  The best example of this might be the action film War, which starred Jason Statham and Jet Li. Both stars averaged about 13 million for opening weekends, which is actually what War opened to. Therefore, the subsets are similar enough, where you are not adding, but instead multiplying because they come from the same group.

 

The Avengers 3 Box Office Master May 4 6

 

However, taking this all into account, the Avengers has event film written all over it.  The film is being released in IMAX and 3D.   Also, the fact that almost every Marvel character is in this, and that ever since Iron Man, every Marvel film has been leading up to this.  Fan favorite Joss Whedon is on board directing, and while he doesn’t guarantee Box Office,(Cabin in the Woods, only opened to 13 million a few weeks ago), it seems as if fans will love the movie, and feel obligated to see it on opening weekend.  With all of this, plus the fact that it’s getting released almost everywhere, and will have the ability to play in as many screens as theater owners deem fit, The Avengers could come close to the record, if not take it.

However it took Harry Potter 8 films, to break the record, and the Dark Knight had Heath Ledger’s death working in its favor.  Avengers just has the fanboy appeal, and if the film appeals as young as Harry Potter does, then the record Is in reach.  Although possible, I feel Avengers will just fall short, and finish with about 160 million opening weekend putting it in second place.

to Thor (amongst others), studios have been using this weekend to kick off the Summer Box Office.  Recently it has been the 3rd weekend in July, where 2 Warner Brothers films, The Dark Knight and Harry Potter and the Deathly Hollows Part 2, where the opening weekend record was broken.  However,  The Avengers, at least on paper has the best chance at breaking the opening weekend record set last year by Harry Potter.  With little competition, and featuring an all-star cast of Superhero’s it is no doubt that Avengers is going to be huge.  The question though is only, How Huge?

 

The Avengers 4 Box Office Master May 4 6

 

The Avengers team consists of Thor, Captain America, Iron Man and The Hulk, and film acts as a defacto sequel to all of those films.  The Highest Grossing Franchise of the bunch is Iron Man, where both Robert Downey Jr. pictures have grossed over 100 million dollars.  The other films have not faired as well, as opening weekends in the other franchises have ranged from about 50-75 million in their opening weekend.  Adding all of this together, Avengers is bound to break every record in the book.

There comes a point however where addition turns to multiplication.  Instead of a 1+1=2 factor, there could be a 1×1=1 factor.  Let me explain, If you added everyone who say Iron Man opening weekend and everyone who saw Thor opening weekend, that would total to over 170 million, and thus likely be enough to break Harry Potter’s record.

However, there is an overlap in these sets, and thus the same 70 dollars worth of people who were part of Thor’s opening weekend, also might have been part of Iron Man’s 100 million dollar opening weekend.  The best example of this might be the action film War, which starred Jason Statham and Jet Li. Both stars averaged about 13 million for opening weekends, which is actually what War opened to. Therefore, the subsets are similar enough, where you are not adding, but instead multiplying because they come from the same group.

 

 Box Office Master May 4 6

 

However, taking this all into account, the Avengers has event film written all over it.  The film is being released in IMAX and 3D.   Also, the fact that almost every Marvel character is in this, and that ever since Iron Man, every Marvel film has been leading up to this.  Fan favorite Joss Whedon is on board directing, and while he doesn’t guarantee Box Office,(Cabin in the Woods, only opened to 13 million a few weeks ago), it seems as if fans will love the movie, and feel obligated to see it on opening weekend.  With all of this, plus the fact that it’s getting released almost everywhere, and will have the ability to play in as many screens as theater owners deem fit, The Avengers could come close to the record, if not take it.

However it took Harry Potter 8 films, to break the record, and the Dark Knight had Heath Ledger’s death working in its favor.  Avengers just has the fanboy appeal, and if the film appeals as young as Harry Potter does, then the record Is in reach.  Although possible, I feel Avengers will just fall short, and finish with about 160 million opening weekend putting it in second place.

 

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Box Office Master May 4-6