Arab-American groups have talked heavily about a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel, and one group said it would ask the beverage chain to change it before CBS airs the game on Sunday before an audience of more than 100 million U.S. viewers.
Coca-Cola reviled an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew modeled after the marauders of the apocalyptic “Mad Max” film race by him to reach a gigantic bottle of Coke.
In its ad, Coke asks viewers to vote online on what characters should win the race. But the site does not allow a vote for the Arab character.
There are speculations that this could hurt cokes business with the Arab Community.