At the 2013 Detroit Auto Show, Hyundai introduced the HCD-14 Genesis concept. The design team says the concept introduces the “liquid-metal design language.” I’m not quite sure what that means but the company is indeed trying to compete with luxury car brands like Mercedes and BMW. To me it looks like a cross between a Lexus IS and an Aston Martin. What do you think?
Production of the HCD-14 isn’t a guarantee but according to Hyundai’s press release, features of the concept will be included in future premium vehicles.
Hyundai Introduces HCD-14 Genesis Concept3