Global pop music sensation Ke$ha, Grammy Award-winner hip hop artist Ludacris and Grammy Award-nominated hip hop artist B.o.B will help tip off the 2013 NBA All-Star Game when they perform during the Sprint NBA All-Star Pregame Concert on Sunday, Feb. 17. The Sprint Pregame Concert, which will be held at the NBA All-Star Jam Session Sprint Arena in Houston’s George R. Brown Convention Center, will lead up to TNT’s exclusive telecast of the 62nd NBA All-Star Game at 8 p.m. ET.
Hip hop superstars, Ludacris and B.o.B will open the show with a live performance during NBA TV’s coverage of the Sprint Pregame Concert beginning at 6 p.m.ET, prior to TNT’s pregame coverage. Ke$ha will hit the stage to perform during the live telecast on TNT starting at 7 p.m. ET.
The Sprint NBA All-Star Pregame Concert will cap off a week of Sprint All-Star activities in Houston. Saturday, Feb 9, the NBA All-Star E-Recycling Day presented by Sprint was held at Discovery Green. The Sprint NBA All-Star Celebrity Game then will air live on ESPN from the Sprint Arena at NBA All-Star Jam Session on Friday, Feb. 15 at 7 p.m. ET. The game will feature celebrities from film, TV and music, as well as NBA legends and WNBA players.
Sprint is also an associate partner of NBA All-Star Jam Session and the presenting partner of NBA All-Star Balloting, which determines the starters for the NBA All-Star Game.