Yes, you read that correctly. Rapper Macklemore has become the first unsigned artist to hit #1 on the Billboard Top 100, changing the game FOREVER. His hit track, “Thrift Song”, produced by Ryan Lewis, has almost 65 million YouTube views and is now a #1 single. According to Silent Attraction:
“Macklemore’s achievement is a big warning sign to the mega-labels, United Music Group, Sony Music Entertainment, and Warner Music Corporation, who for the first time in quite a while, do not have a number one hit. Through just his massive online following, Macklemore was able to go to top without the help of a gigantic label covering his back or spending millions of dollars on marketing. These labels have to be nervous; no longer do artists need to go through them in order to be successful.”
Indie artists, REJOICE!!!