It’s been 10 years since Pharrell started the iconic brand Billionaire Boys Club. It doesn’t seem like it’s been that long. However, looking back, it’s definitely evident the impact the brand has had on streetwear culture, and pop culture in general. Pharrell is by far one of the most iconic and influential persons in pop culture and has been for the last decade. From his music to his fashion, we owe a lot Pharrell. We’re all Star Trak kids.
Pharrell sat down with Hypebeast to talk about the inception of Billionaire Boys Club and how the brand has evolved. He talks about influenced by Ralph Lauren and his future plans for the company. Hypebeast go through the BBC flagship store in Soho NY.
It’s amazing to see someone as innovative and creative as Pharrell still so passionate and yet humble after 10 years of great success. At the very least, this video is inspiring. Check it out.