Rum & Koke

On the first installment of Soletron’s Brand of the Day I’d like to take a moment to introduce you to an interesting streetwear fashion design company by the name of Rum & Koke. Rum & Koke, like it’s namesake goes down smooth with just enough “kick” to have you wondering how you got to this point in the first place.

Founded roughly two years ago in Portland, Oregon, Rum & Koke describes their company as “collective tastemakers of evolved substance, creating and leading whoever needs something good to follow in these f-cked up times of mother f-ckin’ America.” Yeah, those are their words, not mine. I have to admit, after viewing past and present products from their line, I’d somewhat have to agree. They’re definitely living up to the “tastemaker” description, keeping up with what’s hot and in the now in the hip-hop community and they’re style most certainly mirrors the thoughts of someone who thinks the times are f-cked up.

The look of Rum & Koke’s streetwear, much like their name isn’t for the weak of heart. With statement tee’s and hates featuring sayings such as “Slum”, “Wasted” and “Drugs With Friends” Rum & Koke isn’t for the safe. A true Rum & Koke fan is someone who’s gritty, grimy and straight to the point. Rum & Koke isn’t for the weak or sensitive. This is why Rum & Koke is Soletron’s brand of the day, something I’m sure sneakerheads will enjoy as well!

Now you can find Rum & Koke calling Portland, Brooklyn and Paris their home. One of their most popular new releases is the Eat A Dick tee which retails at $41.00. The Eat A Dick crewneck sweartshirt currently retails at $72.00. Harsh wording aside, frugal fans of the Givenchy Rottweiler tee will enjoy not having to spend $960 for Rum & Koke’s version which is equally as awesome and 10x less wimpy.

Check out this short Rum & Koke promo video highlighting their newest fashions. You’ll see their fitteds and tees making a cameo. If you ever needed to describe this brand in 45 seconds or less, this video would do just that.

Get More Rum & Koke

http://www.twitter.com/rumandkoke
http://www.rumandkoke.com