I’ve seen this brand everywhere and instantly became a fan. The first time I remember really checking it out was when BET host Terrence J rocked his “Love. Energy. Knowledge. Time.” LifEKiT Lifestyle Co. ‘Principles’ tee on an episode of 106 & Park.
Founded in 2008 in North Carolina, LifEKiT Lifestyle Co. is a rising lifestyle and accessories brand created by 3 students at North Carolina Central University. Crafted upon their shared values of Love, Energy, Knowledge and Time, the brand has quickly risen to be a fan favorite throughout the Southeast and has even been seen on the likes of fellow Carolina native J.Cole and actor Lance Gross.
The collection consists of jewelry, apparel, and an assortment of other enjoyable extras; each piece is aimed to arouse a progressive and genuine conversation in the hearts and minds of those willing to be the change they wish to see. The company’s commitment to learn and grow is only rivaled by their sincere desire to encourage others to do the same.
The LifEKit “Principles” tee is currently available in Truffle/Off-White and in a limited edition Mint/Navy option for only $25 at http://store.lifekitlifestyle.com/products/the-principles-tee