There are a few reasons why SSUR is one of the best streetwear brands out right now. One main reason is the Comme Des FUCKdown hats that everyone has been wearing for the last year or so. Everyone from ASAP Rocky to every single hypebeast on instagram and tumblr. But it isn’t all hype for this brand. Yes everyone is doing the streetwear making fun of high fashion thing right now, in a “I don’t give a f**k” way. But SSUR really gives no f**ks whatsoever.
Recently, all the popular and exclusive streetwear brands headed out to Project for their annual hypebeast convention. While every other brand set up shop with their new collections and stuff, SSUR decorated their booth like a drug cartel crime scene. They showed no clothes and no f**ks whatsoever.
Although they didn’t show it, SSUR’s latest collection is a collaboration with the Hong-kong based brand Clot. Together the two came out with some pretty boss pieces. Personally, I think old Asian guys should do all streetwear promo photos for now on.
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