The Company founder of Monster, Noel Lee (billed as “Head Monster”) sought out Swizz Beatz expertise in creating a new cultural movement in consumer electronics. And now Swizz is adding to his ever-expanding empire, purchasing a co-owenrship stake in Monster Cable Products, the company behind Beats by Dr. Dre, and taking his place on the executive board.
Noel Lee explained his decision to seek out Swizz by saying, “The products that we have planned are revolutionary in technology, sound and style. We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.” The decision was announced Wednesday that Swizz will play off his recent work with the Reebok brand by expanding Monster with partnerships across the globe and playing an integral role in designing the company’s strategy and planning.
Swizz Beatz explained his choice to add Monster to his list of partnerships which also includes Lotus Cars and Reebok. He explained,
“Monster has always been a go-to name for music electronics as well as a big part of music culture. Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”
This is a huge step for both Swizz and Monster as they currently hold more than 300 U.S. and international patents and offers more than 4,000 products around the world. Their partnership with Beats by Dr. Dre was terminated last January after a several year stint that started in 2008 where they engineered the sound for the debut line of headphones. Hopefully this partnership will be a long-lasting, successful one!
Also announced Wednesday is that Swizz will also be hosting Monster’s Grammy after-party at the House of Hype on Sunday evening at the SLS Hotel in Beverly Hills.
Do you think Swizz Beatz and Monster partnering is a good idea?