The Liberation Wrapper is a food wrapper that’s printed with a face so people won’t judge you while you eat anymore. The burger wrapper was designed by DENTSU EAST advertising agency for the Japanese fast food chain, Freshness Burger.
The Japanese apparently do not like when you eat with your mouth wide open and so they’ve designed this Liberation Wrapper so that women can feel more comfortable chowing down on a big, juicy burger without feeling judged or “looking unattractive.”
For Japanese women, having a “small and modest mouth” is attractive. A large, open mouth in public is regarded as “ugly and rude.” With that said, check out the video explaining the Liberation Wrapper and how it works.