When Oreo challenged designers to find innovative ways to separate its cookies, people all over the world with too much time on their hands had a collective wet dream.
This video shows members of art collective, Dentaku, and their machine that uses Exacto knives to disassemble oreos. Cool? That’s a matter of opinion.
This is the third in Oreo’s series, which was designed to boost YouTube views for the brand. But Oreo’s YouTube subscribers haven’t benefited much: The brand had about 9,000 subscribers when the campaign began and now has about 13,000.
Image Source: mashable