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When Oreo challenged designers to find innovative ways to separate its cookies, people all over the world with too much time on their hands had a collective wet dream.

This video shows members of art collective, Dentaku, and their machine that uses Exacto knives to disassemble oreos.  Cool? That’s a matter of opinion.

This is the third in Oreo’s series, which was designed to boost YouTube views for the brand. But Oreo’s YouTube subscribers haven’t benefited much: The brand had about 9,000 subscribers when the campaign began and now has about 13,000.

Image Source: mashable

Useless invention: Ferris wheel oreo separator