The consumer electronics industry bulges with fitness gadgets. Devices such and pedometers and heart monitors now look simple compared to the breadth and sophistication of current fitness devices. The trend now moves toward utilizing smart phones to display precise breakdowns of various work out statistics. The use of smart phones is quite an advancement simply because so many people own one and that they allow people to read real time information–things they can’t necessarily feel during their workout.
This enterprise, however, is not growing for thanks to professional athletes. This slew of electronic workout equipment is yet another way to motivate people to do something they don’t want to do. There is indeed concern that feeding consumers numbers and graphs won’t be enough to get people on the tread mill. It is also likely that users of this equipment will misinterpret the data and focus on the wrong numbers. There is no doubt that sharing your progress online and viewing play by play calorie loss is cool, but remember folks, no matter what innovation, it still takes hard work and sacrifice to be sexy.